Have you ever before heard the term MO article or MT message? once it pertains to mobile engagement applications over there is some crucial acronyms and also terminology that would be beneficial to memorize. Two crucial terms that you may uncover mentioned regularly are MO, which means Mobile Originated and MT, which stands for Mobile Terminated.

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These terms space important and are likely to be heard amongst marketing teams in post-campaign discussions about reporting. You might be through your marketing team analyzing your most recent project performance and also your team might put forth concerns such together “How many full MO messages did we acquire for the many recent campaign?” What precisely does that mean? First, let’s testimonial their interpretations then we can talk about some more examples.

What is one MO Message?

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As we proclaimed earlier the term MO stands for “Mobile Originated”. MO messages room any form of messages that flows from a mobile device to a web application or platform. Here is a little trivia question! What are some standardized keywords the subscribers may typically send come an engagement communication or SMS gateway? Well, the price is words favor STOP, HELP, YES and NO. For example, when you are opting into a keyword, like as soon as texting DEMO to 52236, the message can be seen a “Mobile Originated” message that is being sent out to one application telling it come opt your mobile number into the system. We space pretty specific you have seen numerous keyword opt-in contact to actions because that SMS marketing campaigns, yet as a refresher, girlfriend can check out few of these examples on our site. If you to be to opt into any type of of these, the post you send to interact to the SMS provider can also be viewed as “Mobile Originated” message. SMS platforms normally timestamp these types of messages into their systems for the record.

What is one MT Message?

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MT is an extremely similar, however the station of MO. As discussed MT stands for “Mobile Terminated”. This is a kind of message that operation from one SMS gateway to a smartphone, mobile an equipment or cell phone. MT messages are basically any and all message in your campaigns that are sent to her subscriber’s mobile phones. Let’s say you gain a notice on her phone native a dedicated or vanity shortcode.

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Well, that was one MT! Similarly, internet application generally timestamps these types of messages also for reporting and analytics. To leaving you through this analogy here. Command generation is to MO’s as engagements is come MT’s!