Whether she a do-it-yourselfer or not, you have probably been to The home Depot. While they have plenty of sub-brands in your store, freshly one has started to stand out and also become more widely supplied on a variety of products. HDX through The residence Depot is now a national brand associated with countless items including every little thing from tools to storage and also cleaning supplies. The house Depot report $88. Illion sales for 2015 through over 2,200+ retail stores in the U.S.

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This fall term, students indigenous ArtCenter college of Design"s Packaging 2 course were tasked to redesign the HDX brand. Both, graphic and also product designers were tasked to develop a new brand identity in addition to packaging frameworks that speak come a new demographic. Every student created a concept and also branding solution. 

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As a kind of regalia for our employees, the Orange Apron is a prize of resilience, trust, guidance, experience and also empowerment, organized together by the humanistic characteristics of our associates. Transferring the tradition and trust that is associated with the Orange Apron, we chose to brand house Depot’s exclusive set of items behind our own signature rubber stamp of approval. V every product comes the specialization to no only administer advice, but guide the consumer through their home improvement projects.

Designed by: Andy LiangPhotographed by: James Chou

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A rise of Happiness

The HDX brand is a boost of happiness. It’s ease of access and adaptability can motivate everyone to work-related on residence maintenance. Due to the fact that of its welcome design, HDX products will leave you proud of yourself as well as your work.

Designed by: Kenneth WongPhotographed by: James Chou

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The HDX redesign introduces an available and trustworthy brand because that the young and creative consumers that are trying to find the right collection of tools and supplies to aid them to carry the concept to reality.

The new brand not only offers simple and bolder form, but likewise provides through an informative however concise branding system to overview the audiences.

Designed by: Kasey ChenPhotographed by: James Chou

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The HDX principle starts with the idea of offering a welcoming very first sight into the people of residence improvement. HDX is committed to offering innovative assets that makes everyday home improvement easy and coherent. We understand the battles which a novice could go v with house improvements, which is why the brand-new brand is not only about making functional products, but also making this process friendly and easy-to-navigate. The HDX ide is not a mere visual identity, yet an experience and also service that exists in every component of the company. Our aim is come make home improvement easily accessible and exciting to all, so also the newly on-board can appreciate the rewards and epiphany of structure something v their own hands.

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Designed by: Sam YenPhotographed by: James Chou

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The re-design starts through the exploration of the difficulties we, the non-professionals, are encountering while tackling a space improvement project. In the present market, yes a absence of methodical viewpoints to go us with the process for the very first time. This re-design of HDX will bridge the gap between products and also know-how, which intends to do DIY projects intuitively understandable for people and for daily life.