This “charmingly choosy” version of Morris the Cat filled social media feeds in 2014.Morris gets Yet another Update

In 2014, Morris yet again changed to good fanfare — and also an Instagram account — through a splashy social media campaign that explained him as “charmingly choosy” rather than finicky. The campaign was designed in component to promote a brand-new cat food line referred to as 9Lives skinny & Tasty.

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That very same year, Del Monte foodstuffs renamed itself huge Heart pet Brands, a “standalone pet commodities company,” following a sale of all of Del Monte’s people-food assets. And also in 2015, the J.M. Smucker firm acquired all big Heart properties in a $5.8 billion deal.

And Morris? Today, this enduring symbol remains “pawsitively dedicated” to help all cats live the an excellent life.

Has 9Lives ever before Been Recalled?

Yes, this line of cat food has had actually at the very least 2 recalls in the past couple of years.


In December 2018, part 9Lives cat food was recalled due to the fact that of perhaps low level of thiamine, an important vitamin (B1) because that cats.

Nearly 2 years earlier, in January 2017, several varieties of cat food, consisting of 9Lives, were recalled because that the very same reason: potentially low thiamine. That recall was increased 8 days later.

The research team at betterworld2016.org spent substantial time going through recall databases and news archives extending 40 years, and also these were the only 9Lives cat food recalls we uncovered in the joined States. Full details the all known 9Lives recalls show up below.

Taurine Troubles

We should point out that, in August 1987, a study published in the journal Science drew attention come the fact that countless cats had been dying annually from dilated cardiomyopathy (DCM), a fatal love condition, because of an evident taurine deficiency in famous cat foods at the time.

In the study, Dr. Paul D. Pion, DVM, DACVIM, and others observed cats that were diagnosed v DCM and had to be fed famous commercial cat foods items such as:

Hill’s Prescription Diet c/d Multicare FelineHill’s Prescription Diet h/dHill’s scientific research Diet MaintenancePurina Cat Chow9Lives Beef and LiverCarnation sophisticated Feast Beef and also LiverBlue hill Kitty O’s

Taurine deficiencies observed in the cats seemed prefer too much of a coincidence. Clearly, cat needed an ext taurine 보다 was being listed by the foods at the time.

By the time the groundbreaking Science article was published, pet food equipments like Hill’s pet Nutrition and Ralston Purina had already begun an altering their recipes come include greater levels of taurine.

No remind was ever before issued, come our knowledge. However, the recipe reformulations brought about a dramatic decrease in the incidence that DCM in cats. A 1990 follow-up research using data native 2 veterinarian hospitals discovered DCM in just 6% of cat patients, versus 28% that cats lugged into the hospitals before the recipe changes went right into effect.

List the 9Lives Cat Food Recalls

December 2018

Cause: Low thiamine levels. Announcement: FDA notice dated Dec. 7, 2018 (archived here). What was recalled: The following particular lots of 4-can packages of 9Lives Protein to add cat food:

9Lives Protein add to Tuna & Chicken, UPC #7910021549, 4 pack of 5.5 oz. Cans, ideal by dates of march 27 – Nov. 14, 20209Lives Protein plus Tuna & Liver, UPC #7910021748, 4 fill of 5.5 oz. Cans, finest by dates of April 17 – Sept. 14, 2020January 2017

Cause: Low thiamine levels. Announcement: FDA report update Jan. 11, 2017. What to be recalled: The following varieties and also lots that 9Lives Meaty Pate:

9Lives Meaty Pate Seafood Platter, 4 pack, 5.5 oz. Each, lot of #6356803, UPC 79100036709Lives Meaty Pate supervisor Supper, 4 pack, 5.5 oz. Each, many #6357803, UPC 79100028609Lives Meaty Pate super Supper, 13 oz., many #6354803, UPC 79100522299Lives Meaty Pate v Chicken and Tuna, 5.5 oz., lot #6357803, UPC 7910000324

Cause: Low thiamine levels. Announcement: FDA report date Jan. 3, 2017. What was recalled: The following varieties and lots of 9Lives Meaty Pate and Seafood Poultry:

9Lives Meaty Pate Chicken and Tuna, 13 oz., lot of #6354803, UPC 79100522289Lives Meaty Pate Seafood Platter, 24 oz., lot #6356803, UPC 79100004029Lives Meaty Pate Seafood Platter, 4 pack, 5.5 oz. Each, lot #6355803, UPC 79100036709Lives Meaty Pate supervisor Supper, 5.5 oz., lot of #6358803, UPC 79100003279Lives Meaty Pate at sight Supper, 4 pack, 5.5 oz. Each, lot #6358803, UPC 79100028609Lives Meaty Pate at sight Supper, 13 oz., lot of #6355803, UPC 79100522299Lives Meaty Pate v Chicken and also Seafood, 4 pack, 5.5 oz. Each, lot of #6356803, UPC 79100036409Lives Meaty Pate with Chicken and Tuna, 5.5 oz. Lot of #6356803, UPC 79100003249Lives Meaty Pate with Chicken Dinner, 5.5 oz. Lot #6356803, UPC 79100004109Lives Meaty Pate with Liver and also Chicken, 4 pack, 5.5 oz. Each, many #6355803, UPC 79100003129Lives Meaty Pate With s Whitefish, 5.5 oz., many #6358803, UPC 79100004209Lives Seafood Poultry range Pack, 5.5 oz., lot #6307803, UPC 79100533779Lives Meaty Pate v Chicken & Tuna, 4 pack, 5.5 oz. Each, lot of #6357803, UPC 7910003660

If you have not excellent so already, we advice you to sign up now for betterworld2016.org’s free recall cautions by email. Our complimentary alerts are saving pets’ lives.

Have You had a difficulty With 9Lives?

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+ Click to view the sources for this article.”>

“H.J. Heinz Announces Reorganization the Star-Kist Foods.” PR Newswire. Nov. 1, 1988.“Q3 2004 Del Monte foods Earnings Conference Call.” FD (Fair Disclosure) Wire. March 4, 2004.“Q3 2006 Del Monte foods Earnings Conference Call.” FD (Fair Disclosure) Wire. March 2, 2006.“Q1 2007 Del Monte foodstuffs Earnings Conference Call.” FD (Fair Disclosure) Wire. Aug. 31, 2006.Skiles, mary L., et al. “Epidemiologic review of Taurine Deficiency and also Dilated Cardiomyopathy in Cats.” Journal that Veterinary internal Medicine 4, no. 2 (1990).

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